Blinking Owl Distillery
As a Brand Architect/Creative Director, I spearheaded the entire brand creation process, meticulously orchestrating every aspect from inception to realization. This encompassed conceptualizing the brand’s name, designing a distinct brand identity, creating bespoke bottle and packaging designs, and formulating comprehensive marketing strategies and concepts. I led the development of the brand's visual identity, ensuring a cohesive presence across all media channels, including print and social platforms. Furthermore, I applied my artistic vision to curate all photoshoot content, carefully crafting each element to authentically convey the brand’s mission, goals, and values. I skillfully managed a team of freelance designers and personally generated original content to enhance the distillery’s brand visibility. Additionally, I played a pivotal role in shaping the brand’s experiential journey, enriching it through branded tours and distillery events. By designing immersive packaging and custom bottle designs, I ensured that every touchpoint of the brand experience resonated with our audience, fostering deeper connections and lasting impressions.