W + RH

Entrusted with the pivotal task of spearheading the naming and branding initiatives for a women’s specialty therapy clinic in collaboration with the founder. This venture was not only expanding its services to cater to men but also aimed to create a warm and inclusive aesthetic that appealed to individuals of all genders. By harnessing our collective creativity and strategic vision, we developed a brand identity that exuded warmth, empathy, and inclusivity, ensuring that the clinic's atmosphere welcomed both men and women seeking therapeutic services. Subsequently, following the clinic's acquisition by a hospital, I facilitated the seamless integration of its branding into the overarching identity of the hospital group. This integration positioned the clinic as an integral component of the hospital's comprehensive women's health center, thereby amplifying its reach and impact within the community.